Door to door marketing is already a very cost-effective and ‘green’ form of marketing.
Sasha Srdanovic from London Letterbox Marketing suggests that modern targeting tools take the guess-work and waste out of estimating the number of leaflets, letters, postcards or magazines required for your campaign.
Printing and distribution costs are optimised so you print the right number of leaflets and reach the right homes and the right people.
Nearly all these items are made from recycled paper.
These factors mean that your marketing works harder for your campaign and there is less effect on the environment as the carbon emissions from printing and delivery are minimised.
In a further advance in environmentally-friendly marketing, the Direct Marketing Association has recently offered suggestions on how to make more improvements and savings.
http://www.dma.org.uk/_attachments/resources/7127_S4.pdf
Tuesday 24 May 2011
Letterbox Marketing – It’s The Business ! – Local Leafleting Reaches Customers
The recent launch of the ‘Start Up Britain’ campaign saw the Prime Minister herald ‘the decade of enterprise’. That is encouraging news for business, but that still leaves a lot of hard work – making products and services customers want, managing staff and resources, effective marketing and sales.
For most small and local business, customers live within 2 miles of their location. The web and social media are great marketing tools, but what is the point of reaching customers 50 or 5,000 miles away?
Sasha Srdanovic from London Letterbox says using our letterbox marketing in London or across UK, you can door drop to the street next to your shop or to target boroughs around your office. Recent figures published in Marketing Week show that unaddressed mail marketing is actually growing – and fast. In 2010 the top ten biggest unaddressed advertisers spent £38.8m, up from £27.2m in 2009. The 43% increase compares with the 7% uplift widely forecast for the entire advertising market in 2010. The prime reason for this – as in the recession in the 1990s – is that unaddressed mail is one of the most affordable and effective forms of marketing available – especially to Small and Medium Enterprises.
If you are a small business wanting to target consumers by demographic in London or anywhere in the UK why not give us a call for an informal discussion?
To find our more call London Letterbox Marketing on 0208 940 0666 or email us at info@londonletterbox.co.uk
For most small and local business, customers live within 2 miles of their location. The web and social media are great marketing tools, but what is the point of reaching customers 50 or 5,000 miles away?
Sasha Srdanovic from London Letterbox says using our letterbox marketing in London or across UK, you can door drop to the street next to your shop or to target boroughs around your office. Recent figures published in Marketing Week show that unaddressed mail marketing is actually growing – and fast. In 2010 the top ten biggest unaddressed advertisers spent £38.8m, up from £27.2m in 2009. The 43% increase compares with the 7% uplift widely forecast for the entire advertising market in 2010. The prime reason for this – as in the recession in the 1990s – is that unaddressed mail is one of the most affordable and effective forms of marketing available – especially to Small and Medium Enterprises.
If you are a small business wanting to target consumers by demographic in London or anywhere in the UK why not give us a call for an informal discussion?
To find our more call London Letterbox Marketing on 0208 940 0666 or email us at info@londonletterbox.co.uk
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