Door to door marketing is already a very cost-effective and ‘green’ form of marketing.
Sasha Srdanovic from London Letterbox Marketing suggests that modern targeting tools take the guess-work and waste out of estimating the number of leaflets, letters, postcards or magazines required for your campaign.
Printing and distribution costs are optimised so you print the right number of leaflets and reach the right homes and the right people.
Nearly all these items are made from recycled paper.
These factors mean that your marketing works harder for your campaign and there is less effect on the environment as the carbon emissions from printing and delivery are minimised.
In a further advance in environmentally-friendly marketing, the Direct Marketing Association has recently offered suggestions on how to make more improvements and savings.
http://www.dma.org.uk/_attachments/resources/7127_S4.pdf
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